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T O P I C R E V I E W
Jen
Posted - Nov 26 2007 : 7:11:41 PMEco-Friendly Consumption? Critics Don’t Buy It by Abigail Goldman Published on Friday, November 23, 2007 by The Los Angeles Times
What’s the green approach to the holidays?
If you listen to the marketers, manufacturers and retailers, it’s all about buying environmentally sensitive products — biodegradable cards, gift wrap made from wastepaper and glass objets d’art fashioned from old beer bottles.
Some critics are quick to assail the notion that you can go green by spending money, saying that this kind of eco-Christmas is more artificial than a plastic tree.
But others call the trend a way to ease consumers into a greener way of life.
“In a perfect world, the one we don’t live in right now, there’s something ironic about buying your way to green,” said Deborah Barrow, founder of The Daily-Green, a Hearst-owned online environmental guide. “But we live in this world, and this world has people who are heavily invested in a consumerist society and yet they’re more and more interested in going green.”
And in a year with relatively modest expectations for holiday sales, that sounds a lot like opportunity.