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Jen
Expedition Leader
1384 Posts
Jennifer
Calico Rock
AR
USA
1384 Posts |
 Posted - Apr 15 2008 : 2:48:11 PM
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Can the world smartly shop its way to sustainability? That's what former Sierra Club President Adam Werbach says in arguing that blue is the hip new green. He thinks folks are sick of "green" and so appropriated the European-style "blue," which has fewer grow-your-own-granola connotations.
Every product you buy should be a gateway to a personal sustainability practice, he wrote in the San Francisco Chronicle.
"The first step is developing your own personal practices. The second step is asking the stores where you shop to start carrying products that support your practice. And the third step is sharing your practice with your friends. It all starts with you."
Read more about Werbach's blue mood here:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/04/09/EDJ7102JMK.DTL
In other color spectrum news, the Sierra Club recently partnered with the United Steelworkers and the Natural Resources Defense Council to form the Blue-Green Alliance, a move meant to stimulate environmentally friendly jobs:
http://www.bluegreenalliance.org/site/c.enKIITNpEiG/b.3227091/k.E4AB/Blue_Green_Alliance.htm
Jen
Farmgirl Sisterhood Member #9
The View From My Boots: www.bovesboots.blogspot.com
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or going blue??
